Hellesdon High School

& Sixth Form Centre

Year 12

 

  Topic(s) Key content to be learned Assessment

Autumn Term


 

1.1 – Meeting customer needs

  • Markets
  • Market research and positioning
  • In-class assessment (verbal and written questions)

1.2– The Market

  • Demand and Supply
  • Price determination in markets
  • Price and income elasticity of demand
  • Homework (timed exam questions)

1.3 – Marketing mix and strategy

  • Product design
  • Branding and promotion
  • Pricing strategies
  • Distribution
  • Marketing strategy

Written assessment (short answer questions, and calculations)

1.5 – Entrepreneurs and leaders
  • Recruitment and selection
  • Approaches to staffing and Organisational design
  • Motivation in theory and in practice
  • Leadership

Written assessment (short answer questions, and calculations)

Spring Term

 

1.4 – Managing people

  • Recruitment and selection
  • Approaches to staffing and Organisational design
  • Motivation in theory and in practice
  • Leadership

 

In-class assessment (verbal and written questions)

2.1 – Raising finance

  • Internal and external finance
  • Liability
  • Planning

Homework (timed exam questions)

2.2 – Financial planning

  • Sales forecasting
  • Sales, revenue and costs
  • Break-even
  • Budgets

Written assessment (essay questions, and calculations)

 

2.3 – Managing finance

  • Profit
  • Liquidity
  • Business failure
Written assessment (essay questions, and calculations)
2.5 – External influences
  • Economic influences
  • Legislation
  • The competitive environment
 

Summer Term

 

2.4 –Resource management

  • Production
  • Capacity utilisation
  • Stock control
  • Quality management
  • In-class assessment (verbal and written questions)

 

  • Homework (timed exam questions)

 

  • Progress exams (papers 1 and 2)

In-class assessment (verbal questioning and written tasks)

 

3.1 – Business objectives and strategy

  • Corporate objectives
  • Theories of corporate strategy
  • SWOT analysis
  • Impact of external influences
3.2 – Business growth
  • Growth
  • Mergers and takeovers
  • Reasons for staying small
4.1 - Globalisation
  • Growing economies
  • International trade and business growth
  • Factors contributing to increased globalisation