Hellesdon High School

& Sixth Form Centre

Year 12 Business Studies

 

  Topic(s) Key content to be learned Assessment

Autumn Term

Unit 1 - Exploring business (Learning aims A and B)

  • Features of businesses
  • Stakeholders and their influence
  • Effective business communications
  • Structure and organisation
  • Aims and objectives

Internally-marked coursework/assignments

Unit 1 - Exploring business (Learning aim E)

  • Role of innovation and enterprise
  • Benefits and risks associated with innovation

Spring Term

 

Unit 2 - Developing a marketing campaign

 

  • The role of marketing
  • Influences on marketing activity
  • Purpose of researching information to identify the needs and wants of customers
  • Market research methods and use
  • Developing a marketing rationale
  • Marketing campaign activity
  • Marketing mix
  • Appropriateness of marketing campaigns

Externally-marked controlled assessment

Summer Term

 

Unit 1 - Exploring business (Learning aims C and D)

  • Internal business environment
  • External business environment
  • Competitive business environment
  • Situational analysis
  • Market structures
  • Relationship between demand, supply and price
  • Pricing and output decisions

Internally-marked coursework/assignments

Unit 8 – Recruitment and selection process (Learning aim A)

 

  • Recruitment of staff
  • Recruitment and selection process
  • Ethical and legal considerations in the recruitment process