Unit 1 - Exploring business (Learning aims A and B)

• Features of businesses
• Stakeholders and their influence
• Effective business communications
• Structure and organisation
• Aims and objectives

Internally-marked coursework/assignments

Unit 1 - Exploring business (Learning aim E)

• Role of innovation and enterprise
• Benefits and risks associated with innovation

Unit 2 - Developing a marketing campaign

• The role of marketing
• Influences on marketing activity
• Purpose of researching information to identify the needs and wants of customers
• Market research methods and use
• Developing a marketing rationale
• Marketing campaign activity
• Marketing mix
• Appropriateness of marketing campaigns

Externally-marked controlled assessment

Unit 1 - Exploring business (Learning aims C and D)

• Internal business environment
• External business environment
• Competitive business environment
• Situational analysis
• Market structures
• Relationship between demand, supply and price
• Pricing and output decisions

Internally-marked coursework/assignments

Unit 8 – Recruitment and selection process (Learning aim A)

• Recruitment of staff
• Recruitment and selection process
• Ethical and legal considerations in the recruitment process